SEO or Google Ads Which one should you choose?

May 10, 2022 | Digital Blog

SEO or Google Ads? Which one should I use for my business? We get this question a lot, “what is better Google Ads or SEO?” You may also wonder, “should I focus on SEO or Google Ads?” Both SEO and Google Ads have their advantages and disadvantages. Both require investment and time, but each has differences in the investment required. Google Ads is Google’s advertising platform.. SEO, on the other side, focuses mainly on optimization for Google since the majority of searches take place on it. Other search engines use the same ideas thought, so this can be applied to others as well. In this blog, we will go over how Google Ads and SEO work, the good and bad of both, and recommendations of which is best for you. So let’s dive in and look at both to find out what is better.

How Google Ads Work

Google Ads

Most business wants to be on the first page of Google for their products or services. For example, if you sell shoes, when people search for “Nikes near me” you want to be the first search that pops up. Google Ads benefits include getting to the top of a search, usually, top 3 is possible for certain keywords. The marketing benefit of online advertising is that your business can quickly rank as a top search result if you have a good website and a proper bid. Google ads works by you placing a bid for the search phrase “Nikes near me”. Each time a person clicks your specific ad you pay Google a certain agreed amount for that click. Bids or Cost Per Click (CPC) ranges from €0.10 to €20+ depending on industry and other factors. Most clicks average around €1 to €4 per click; although they can cost higher or lower. Google recommends that you get 10 clicks to get that one customer that buys, so you can do the maths.
Google Ads works under the premise of “paid search”. This means that you pay for placement on Google’s search engine. “Organic search” is what SEO often refers to. This means search results that are not paid for. Even with ads, Google still uses its algorithm to serve you the best content no matter what, and better ads and content win over less relevant ads.

Benefits of Google Ads

Get in top 5 website results or get shown at top of the first page
Can specify local targeting by zip code or around your business
Can set hours you wish to show for certain keywords or phrases
Drive customers to a specific landing page
Track conversions or leads
Create custom remarketing lists to show display ads to

Disadvantages of Google Ads

Costly over time vs SEO
Ads show up labeled “Ads” in Google search
Can take time to find the best keywords to use

How SEO Works

Digital Marketing Agency

Google Ads has its benefits if you want to get high in the rankings fast for a specific amount of time. However, if you are looking for a long-term solution, then SEO might be the best option for you. SEO involves doing backend website work so that Google gives you higher rankings over time. This process involves content creation, optimizing your website, establishing goals, and tracking progress over time.

SEO involves improving your website to increase traffic and optimize site conversions. A conversion is an action someone takes to complete one of your goals. This can range from staying on your site for a certain amount of time, clicking a certain link, playing a video, adding an item to their cart, or making a purchase. A site with great SEO will load fast, have great content, be easy to understand and navigate, and very helpful to your customers. Great SEO also includes items that you cannot see that developers or professionals work on behind-the-scenes to get your Google rankings higher. There are also some awesome tools (like SEMRUSH & Rank Checker) out there that help professionals, like us, and they could definitely help you us well work on your SEO,Some advantages of SEO include the following:

Benefits of SEO

Great long-term solution for higher Google ranking
Get organic traffic which leads to lower abandonment rates
Do not have to pay for clicks
Higher trust rate for customers vs ads
Google and search engines love optimized sites
Example of an SEO search result does not have the word “ad” mentioned:

Disadvantages of SEO

Can take 3 to 6 months of work to see ranking improvements
Ongoing effort required to keep higher rankings
You often will not see immediate results or returns, unlike Google Ads
Requires long-term investment and time

So which is better, SEO or Google Ads?

Google Ads is better for quick, top of the page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week, then Google Ads is better for you.  What I’m saying is, the best strategy is to do both, as they work very well together.

In the beginning, you can focus more on Google Ads to get top of page results quickly, then, as your SEO ranking improves, you can lower your Google Ads budget accordingly. By now, you have a good understanding of what SEO is and how it differs from running a Google Ads campaign. This way, you will not have holes in your online search strategy.

Interested in learning more about SEO and Google Ads, and how they can help your business grow online? Contact us at or call us at +35725256945

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