Social Media Marketing

Engage and expand your audience across the web
with social media marketing

PHASE 1 – DISCOVERY

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

PROJECT BRIEF

Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.

AUDIENCE RESEARCH
Use ad tools to identify audience sizes based on keywords, interests, and influencers.
SOCIAL AUDIT
Create baseline for current social performance based on analytics data.
COMPETITIVE ANALYSIS
Define social competitors, and the networks they’re active on, based on industry keyword search and client interviews.

PHASE 2 – STRATEGY

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.
PROFILE STRATEGY
Document actionable plan to develop or optimize profiles across networks.
ENGAGEMENT STRATEGY
Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution.
MEASUREMENT PLANNING
Produce measurable short and long-term goals in order to properly evaluate campaign performance.
CONTENT STRATEGY
Create a content calendar that features content that will be posted based on each social media network and profile.
ADVERTISING STRATEGY (OPTIONAL)
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else.

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

PHASE 3 – CAMPAIGN EXECUTION

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

CONTENT IMPLEMENTATION

Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks.

ADVERTISING IMPLEMENTATION

Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget.

ADVERTISING IMPLEMENTATION

Following the engagement strategy, interact with users and influencers across networks.

PHASE 4 – ANALYSIS & REPORTING

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

MONTHLY PERFORMANCE REPORT

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.

QUARTERLY REVIEW

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

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