Social Media Marketing Services
In the ever-expanding digital world, mastering social media is both an art and a science. At MindLab, we blend creativity with precision to elevate your brand’s presence online. Our approach to social media services is straightforward yet effective, tailored to unlock your brand’s full potential in the digital sphere.
PHASE 1 – DISCOVERY
We learn about your brand’s business, website, social presence, and competitors to provide clear documentation for all project stages.
PROJECT BRIEF
We define your brand’s information and business goals to create necessary documentation for project progression.
AUDIENCE RESEARCH
We utilize ad tools to gauge audience sizes based on keywords, interests, and influencers.
SOCIAL AUDIT
We establish a baseline for current social performance using analytics data.
COMPETITIVE ANALYSIS
Define social competitors, and the networks they’re active on, based on industry keyword search and client interviews.
PHASE 2 – STRATEGY
We craft a comprehensive Social Media Marketing strategy and project plan outlining deliverables and measurable business goals.
PROFILE STRATEGY
We document actionable plans to develop or optimize profiles across networks.
ENGAGEMENT STRATEGY
We create engagement rules and outreach plans for influencers to leverage their networks for content distribution.
MEASUREMENT PLANNING
We establish measurable short and long-term goals to properly evaluate campaign performance.
CONTENT STRATEGY
We curate a content calendar featuring posts tailored to each social media network and profile.
ADVERTISING STRATEGY (OPTIONAL)
We develop an advertising plan and budget, defining objectives for community growth, engagement, lead generation, conversions, or other goals.
PHASE 3 – CAMPAIGN EXECUTION
We implement recommendations from Profile and Content Strategy phases to achieve campaign goals.
CONTENT IMPLEMENTATION
We distribute content to appropriate networks in line with content strategy and social media marketing best practices.
ADVERTISING IMPLEMENTATION
We execute advertising campaigns, adjusting strategies as needed to align with your budget. Following the engagement strategy, your brand interacts with users and influencers across networks.
PHASE 4 – ANALYSIS & REPORTING
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
MONTHLY PERFORMANCE REPORT
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
QUARTERLY REVIEW
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Need help?
Are you looking for a custom-made solution to help your business grow? Do you need help with marketing or digital marketing services? Look no further! Book a meeting with us and we will provide you with the best solutions tailored to your needs.
LET’S INNOVATE TOGETHER!
Book a free 45 minutes online session with one of our marketing advisors.