email marketing strategy
PHASE 1 – AUDIENCE RESEARCH & DATA COLLECTION
It is important to know the nature of your email recipients in order to build rapport. We examine their attitudes, culture, and expectations.
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. We only ask for information that we will actually use to segment your email campaigns. Asking for too much information can decrease your rate of email signup.
PHASE 2 – ANALYZE GOALS & OBJECTIVES
Most recipients spend no more than a couple of seconds when viewing an email.
Whether you are supplying an informational resource or marketing a product, a single focus must be decided. This is the best practice in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and unrelated content will cause the loss of an email campaign’s goal.
PHASE 3 – EMAIL DESIGN
We design and structure your emails to cater towards your goals and your target group audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click-through-rates.
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and complete your conversion with the use of a landing page. This landing page must reflect elements of the email for consistent user experience with the campaign as a whole.
PHASE 4 – OPTIMIZATION
Nobody likes to receive an email that isn’t addressing their specific wants or needs. We send relevant messages to recipients who look forward to them. We do so by the use of segmentation, analytics, and past user activity.
All of our email campaigns take advantage of A/B testing options to measure and optimize your click-through rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data. This practice allows us to create an email that is perfectly tailored to your customers.
PHASE 5 – ANALYSIS & REPORTING
We will find the optimal time and frequency to reach out to your customers. We do so in order to make sure that the highest possible percentage of your subscribers open and click-through your email campaign. This way we get actionable results.
In order to make sure your email marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales. This way you can see how much email marketing is helping your business to grow.