in search for valuable keywords
PHASE 1 – DISCOVERY
Learn about the client’s business, website, and competitors. This way we provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete the discovery process.
Define potential target keywords based on business goals. Outline them in the Project Brief and opportunities found in the SEO Audit.
Create a baseline for current website SEO performance based on analytics and onsite & offsite factors.
Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.
PHASE 2 – SEO STRATEGY
Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
Document measurable short-term and long-term goals to evaluate campaign performance.
DRIVE TRAFFIC TO YOUR WEBSITE BY ACHIEVING PAGE 1 RANKINGS IN SEARCH ENGINES FOR VALUABLE KEYWORDS.
PHASE 3 – ON-SITE OPTIMIZATION FOR SEO
Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes in social media strategy.
PHASE 4 – CONTENT MARKETING FOR SEO
Implement a project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
Regularly create quality content based on the Content Strategy.
PUBLIC RELATIONS (OPTIONAL – EXTRA COST)
We spread information about the client’s business using press releases, news, and industry channels. Our effort is to increase the exposure of content and links back to the client’s website.
Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.
SOCIAL MEDIA (OPTIONAL – EXTRA COST)
We encourage audiences to share and discuss content related to our client’s business.
PHASE 5 – ANALYSIS & REPORTING
We provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
MONTHLY PERFORMANCE REPORT
Document the current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.