Search Enginge Optimisation Services
Drive traffic to your website by achieving page 1rankings in search engines for valuable keywords
PHASE 1 – DISCOVERY
Learn about the client’s business, website, and competitors. This way we provide clear documentation to be used throughout all other stages of the project.
PROJECT BRIEF
Define client information & business goals along with all required information to properly complete the discovery process.
KEYWORD RESEARCH
Define potential target keywords based on business goals. Outline them in the Project Brief and opportunities found in the SEO Audit.
SEO AUDIT
Create a baseline for current website SEO performance based on analytics and onsite & offsite factors.
COMPETITIVE ANALYSIS
Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.
PHASE 2 – SEO STRATEGY
Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.
ON-SITE STRATEGY
Document an actionable plan to introduce changes to the website code and content to optimize it for search engines.
OFF-SITE STRATEGY
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
CONTENT STRATEGY
Create a schedule of content for the website, outreach campaigns, press releases, and social media.
MEASUREMENT PLANNING
Document measurable short-term and long-term goals to evaluate campaign performance.
PHASE 3 – ON-SITE OPTIMIZATION FOR SEO
Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.
CONTENT IMPLEMENTATION
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
TECHNICAL IMPLEMENTATION
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes in social media strategy.
PHASE 4 – CONTENT MARKETING FOR SEO
Implement a project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
CONTENT CREATION
Regularly create quality content based on the Content Strategy.
PUBLIC RELATIONS (OPTIONAL – EXTRA COST)
We spread information about the client’s business using press releases, news, and industry channels. Our effort is to increase the exposure of content and links back to the client’s website.
INFLUENCER OUTREACH
Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.
SOCIAL MEDIA (OPTIONAL – EXTRA COST)
We encourage audiences to share and discuss content related to our client’s business.
PHASE 5 – ANALYSIS & REPORTING
We provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
MONTHLY PERFORMANCE REPORT
Document the current standing of goals, campaign metrics, tasks completed, and plan for the following month.
QUARTERLY REVIEW
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Need help?
Are you looking for a custom-made solution to help your business grow? Do you need help with marketing or digital marketing services? Look no further! Book a meeting with us and we will provide you with the best solutions tailored to your needs.
TIME TO ENHANCE YOUR WEB PRESENCE!
Book a free 45 minutes online session with one of our marketing advisors.