1. GOOGLE AdS IS EXTREMELY SCALABLE

Huge brands can create million euro campaigns each year to earn the desirable flow. It is also extremely easy for smaller companies to achieve high levels of reachability through smaller budgets.

2. GOOGLE ADS IS MEASURABLE

Television, radio magazines and print out material were used for many years but no one actually was able to measure any results. Using Google AdWords’ PPC Metrics you are able to monitor every click and decide if your complaint cost worth it or not.

3. ADWORDS IS FLEXIBLE

AdWords provides tons of options so you can customise your campaigns and ads to your particular needs. You can set density to your filters so you get more or less specific reach. By using location, time of day, language, browser or device type parameters you can narrow your audience.

4. GOOGLE ADS IS FASTER THAN SEO

SEO is a good old recipe that works good enough but it may take too much time after tons of research and work to shine. AdWords is the easiest and fastest alternative to SEO. While working on your site’s SEO, you can put resources into an AdWords campaign and start getting impressions and clicks immediately.

5. GOOGLE ADS IS (USUALLY) EASIER THAN SEO

Everyone in online Marketing knows how much work is needed to increase your impact to your audience through SEO. Although, you can never be sure about SEO’s organic reachability. You can get instant results via Google AdWords.

5. GOOGLE ADS IS (USUALLY) EASIER THAN SEO

Google Ads is the biggest income source for Google. Naturally, Ad Words’ real estate in SERPs grows over time. Many people believe that paid space does not get enough attention but recent metrics prove that 2 per 3 clicks get collected by PPC links on page one.

7. GOOGLE ADS FORMATS CAN BE MORE ENGAGING THAN ORGANIC RESULTS

Google has rolled out lots of new ad formats in the past couple of years, such as product listing ads and in-video ads on YouTube. Google is motivated to do this because shinier, more engaging ads get more clicks and that means more revenue for Google.

8. GOOGLE ADS TRAFFIC MIGHT CONVERT BETTER THAN ORGANIC TRAFFIC

Organic traffic is great, we don’t knock it! But there’s some evidence that paid search traffic converts better than organic traffic–with conversion rates up to two times higher. This is probably due to the fact that paid search traffic is more targeted and qualified, and that queries that result in ad clicks are much more likely to be commercial in nature, rather than informational.

9. GOOGLE ADS COMPLEMENTS YOUR OTHER MARKETING CHANNELS

Google Ads is complementary to your other marketing efforts. Remarketing is an especially powerful way to use AdWords to target people who have shown an interest in your business. Your display ads will then “follow” them around the Internet, so your brand stays top of mind.

10. YOUR COMPETITORS ARE USING GOOGLE ADS

“Everyone else is doing it, so why not you?” Do a few searches on keywords you care about. Your competitors are likely there in the sponsored results at the top of the SERP. Can you afford not to be?

Top 10 reasons to use Google Ads