A Blog is an online log-book for individuals or companies to expose their activities, products and skills/knowledge.
Marketing is every action made from a potential seller to reach his audience.
Blog Marketing is the process used by many businesses to target their audience market through the use of a blog. In order to clear things out usually blogging itself can’t support a well-scheduled marketing campaign.
Many businesses use a blog combined with their website to attract people to them, their services, products and skills to increase their clientele through articles, content, tips and more.
The Pros of Blog Marketing
The nature of a blog makes it ideal for marketing since they provide fresh content to drive people back, interact and express their selves. So, What are the benefits of Blog Marketing?
A very Effective Way to Create New or Repeated Traffic checking your Website for news, updates, tips and secrets. Offering tips, updates, and other new content gives people a reason to return to your business website. At the same time, people will suggest your blog thru social media, forums or clubs.
Blog Marketing Improves Search Engine Ranking. Google in particular likes to rank new content, relevant content, visited and suggested Websites. This is the reason why many entrepreneurs use Blogging for Search Engine Optimisation (SEO). A good ranking offers you exposure to potential buyers for your business when searching thru Google.
Blogging allows your Expertise to Shine and People Trust you and your Brand thru valid and valuable content. Gradually your credibility with your market increase and more people proceed buying your products or services. With a Blog, you can prove you’re an expert, provide helpful tips and other valuable information, all of which help consumers feel good about spending money on your product or service.
It is Inexpensive to Start and Run. Creating a shiny and dynamic multilingual Website with an integrated Blog and other valuable tools can cost cheap enough if you consider the benefits offered by a Website. You can run a whole business without any physical investment thru a Website. You can fully identify, track and target your business’ market.
Blog management can be Easy to Use if your Website is developed properly. After a quick training or a small research, you can fully run your Website/Blog with a small time investment.
You can easily Connect with Specific Customers. While most businesses nowadays use Facebook, Instagram and other social platforms for engagement, blogs can allow you to have a conversation with your market via a different route engaging audience not found elsewhere building trust and rapport, as well as getting feedback and providing customer service.
Finally but not widely suggested, you Can Generate Money beyond your products or services. You can allow advertising on your Block, promote affiliate products and get sponsorships from relevant Brands, adding more sources of revenue to your business.