by | Feb 13, 2017 | Digital Blog

In this article we are going to explain to you the Pros of Blog Marketing. We are going to start from the basics and talk about what is a blog & what is marketing, then going deeper into the power of blog marketing.

Whether you are a seasoned blogger, an aspiring content creator, or a business owner seeking innovative ways to market your products or services, understanding the benefits of blog marketing can empower you to excel in the ever-evolving digital landscape.

What is a Blog? 

A Blog is an online log-book for individuals or companies to expose their activities, products and skills/knowledge.

A business blog page is a dedicated section on a company’s website where the organization shares valuable and relevant content related to its industry, products, services, and other relevant topics.

Blog pages typically include:

  • articles
  • news
  • insights
  • how-to guides
  • case studies
  • other forms of content with the aim of educating, informing, and providing value to the readers.

What is Marketing?

Marketing is the process of promoting and selling products or services by understanding customer needs, creating compelling offers, and effectively communicating and delivering those offers to target audiences to achieve business objectives. In short, Marketing is every action made from a potential seller to reach his audience.

What is Blog Marketing?

Blog Marketing is the process used by many businesses to target their audience market through the use of a blog.

In order to clear things out usually blogging itself can’t support a well-scheduled marketing campaign. Some examples of Blog marketing strategies are content creation, search engine optimization (SEO), social media promotion, and email marketing.

The goal of blog marketing is to:

  • build brand awareness
  • establish authority in a particular industry or niche
  • drive website traffic
  • increase sales by converting readers into customers or clients by offering relevant products or services

The Pros of Blog Marketing

The nature of a blog makes it ideal for marketing since they provide fresh content to drive people back, interact and express their selves.

So, what are the pros of Blog Marketing?

1. Blog Marketing is an Effective Way to Create New or Repeated Traffic

      • Offering tips, updates, and other new content gives people a reason to return to your business website
      • At the same time, people will suggest your blog through social media, forums or clubs.

2. Blog Marketing Improves Search Engine Ranking

      • Google in particular likes to rank new content, relevant content, visited and suggested Websites
      • This is the reason why many entrepreneurs use Blogging for Search Engine Optimisation (SEO).
      • A good ranking offers you exposure to potential buyers for your business when searching through Google.

3. Blogging allows your Expertise to Shine and People Trust you and your Brand

      • Gradually your credibility with your market increases and more people proceed buying your products or services.
      • With a Blog, you can prove you’re an expert, provide helpful tips and other valuable information, all of which help consumers feel good about spending money on your product or service.

4. Blog Marketing is Inexpensive to Start and Run

      • Creating a shiny and dynamic multilingual Website with an integrated Blog and other valuable tools can cost cheap enough if you consider the benefits offered by a Website.
      • You can run a whole business without any physical investment through a Website. You can fully identify, track and target your business’ market.

5. Blog management can be Easy to Use

      • If your Website is developed properly, after a quick training or a small research, you can fully run your Website/Blog with a small time investment

6. Blog Marketing allows you to Connect with Specific Customers

      • While most businesses nowadays use Facebook, Instagram and other social platforms for engagement, blogs can allow you to have a conversation with your market via a different route
      • While engaging an audience not found elsewhere, you will build trust and rapport, as well as getting feedback and providing customer service.

7. You Can Generate Money beyond your products or services

      • You can allow advertising on your Block, promote affiliate products and get sponsorships from relevant Brands, adding more sources of revenue to your business.


As we’ve explored in this article, there are a lot of Pros of Blog Marketing, from bolstering brand authority, driving traffic to your website, and enhancing search engine visibility to fostering genuine connections with a global audience. Also, it is a cost-effective strategy and it is easy to use, with a little research and training.

Also, if you are not ready to do it on your own and you need help with your blog content, you can contact us and find out more about our content writing services.