Search Enginge Optimisation Services
Drive traffic to your website by securing top rankings on search engine results pages for valuable keywords. We offer SEO services designed to propel your website to the forefront of search engine visibility. Our process is straightforward and results-driven, aimed at maximizing your online presence and driving organic traffic to your site.
PHASE 1 – DISCOVERY
We begin by gaining a comprehensive understanding of your business, website, and competitors. This information serves as the foundation for all subsequent stages of the project.
PROJECT BRIEF
We define key client information and business goals to ensure a thorough discovery process.
KEYWORD RESEARCH
Identifying potential target keywords based on business objectives and conducting an in-depth SEO audit to assess current website performance.
SEO AUDIT
Create a baseline for current website SEO performance based on analytics and onsite & offsite factors.
COMPETITIVE ANALYSIS
Analyzing competitors and identifying areas of opportunity and risk based on keyword research.
PHASE 2 – SEO STRATEGY
Crafting a comprehensive SEO strategy and project plan that outlines clear deliverables and measurable objectives.
ON-SITE STRATEGY
Implementing changes to website code and content to optimize for search engines.
OFF-SITE STRATEGY
Identifying potential partners and influencers for link-building and PR efforts aligned with project objectives.
CONTENT STRATEGY
Developing a content schedule for the website, outreach campaigns, press releases, and social media.
MEASUREMENT PLANNING
Establishing measurable short-term and long-term goals to evaluate campaign performance.
PHASE 3 – ON-SITE OPTIMIZATION FOR SEO
Implementing recommendations from the on-site and content strategies to enhance website performance.
CONTENT IMPLEMENTATION
Adjusting website content to reflect targeted keywords identified in the keyword research.
TECHNICAL IMPLEMENTATION
Making edits to website code and elements to improve SEO, including meta information, canonical tags, and internal links.
PHASE 4 – CONTENT MARKETING FOR SEO
Executing off-site strategies through influencer outreach, content creation, and social media engagement.
CONTENT CREATION
Producing quality content aligned with the content strategy to drive organic traffic.
PUBLIC RELATIONS (OPTIONAL – EXTRA COST)
We spread information about the client’s business using press releases, news, and industry channels. Our effort is to increase the exposure of content and links back to the client’s website.
INFLUENCER OUTREACH
Engaging potential partners to publish content with links back to the client’s website.
SOCIAL MEDIA (OPTIONAL – EXTRA COST)
We encourage audiences to share and discuss content related to our client’s business.
PHASE 5 – ANALYSIS & REPORTING
Providing regular reporting and analysis of campaign performance, KPIs, and goal tracking to refine the project plan based on results.
MONTHLY PERFORMANCE REPORT
Documenting campaign metrics, task completion, and plans for the following month.
QUARTERLY REVIEW
Conducting a comprehensive overview of campaign performance and adjusting the project plan accordingly.
Need help?
Are you looking for a custom-made solution to help your business grow? Do you need help with marketing or digital marketing services? Look no further! Book a meeting with us and we will provide you with the best solutions tailored to your needs.
LET’S INNOVATE TOGETHER!
Book a free 45 minutes online session with one of our marketing advisors.