Marketing has evolved drastically in the past 2 centuries. People changed the way they live and work through different phases of Marketing evolution. Progressively that evolution affected every single field of modern era.
Theorists identified seven distinct stages of the evolution as follows.
The Simple Trade Era begins parallel to the existence of human kind until the 1860, when trade revolved around local economies.
Production Era stretches between 1860 and 1920 when mass production became the main focus. The primary driver of sales in this era was just mass producing goods.
Between 1920 to the 1940 Sales Era emerged as the production era gave away and modern marketing began to take shape.
During 1940 to 1960, the so called Marketing Department Era branding and positioning became very important due to the fact marketers began to understand the great value of brand reputation and customer loyalty.
From the 1960 to the 1990, the Marketing Company Era phased out what is called the manufacturing concept in favour of the marketing concept.
The marketing company era gave its position to the Relationship Marketing Era, when marketers believed to long-term customer relationships as a key to company growth.
Digital Marketing Era and Beyond
Some times it is risky to set a tittle during a processing event because things may change drastically. Although the less risky tittle may be Digital Marketing Era or the Social Marketing Era. This era is characterised by making building relationships and personal connections on a huge global scale, directly involving customers in product development and using the Internet to push word-of-mouth marketing in order to leverage loyal customer relations.
Understanding how to leverage modern marketing technology and new communication strategies in the new marketing era can help you to build deeper relationships in the marketplace. Read more about the opportunities offered by the Digital Marketing Era.
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