In this article we are going to talk about the importance of Facebook for your business and how you can make the best out of it, providing you with 3 things that will help you to achieve this. Keep reading if you want to discover how Facebook serves as a catalyst for business growth and success in the contemporary marketing arena.
The Importance of Social Media
Before talking about Facebook, you need to find out a bit more about the important of Social Media.
We live in an era of advanced technology, where almost everything is done through the internet. It is no surprise, therefore, that the best way to advertise your business is through the internet and particularly in the various social media platforms. Social media, in general, is nowadays a valuable marketing tool which can provide big results with small efforts.
Promoting your products or services in social media platforms can attract significant traffic to your business since 90% of people use them on an everyday basis. Creating an account is completely free on almost all social media platforms and you can use the paid ads feature at a low cost. What makes social media so valuable, though, is the creation of an interactive relationship between you and your potential customers. People buy most of the times because of the person and not the product or service itself. This is the way for customers to put their trust and loyalty into your business.
Facebook: NO. 1 Worldwide
Even though advertising in any platform is helpful, using Facebook is a must! Research has shown that 77% of Cyprus’ population uses Facebook, establishing it as the most popular platform of social media on an international and national level. Consequently, if you are not using Facebook to promote your business you are missing out a large number of potential customers.
HOW TO MAKE THE BEST OUT OF YOUR FACEBOOK PAGE?
Here are 3 things that will help you to make the best out of your Facebook page:
- Build your business profile, including all the important information about you
- Grab your audience’s attention with your posts by posting regularly, using good quality images, videos and creating contests
- Use Facebook Insights to get feedback on every action that you make
1. BUILD YOUR BUSINESS PROFILE
The very first step you must take when creating a business page on Facebook is to build your profile. People need to know exactly who you are, what you do and how much you charge for it. We tend to be a bit suspicious when we cannot find sufficient information about a person or a company. Thus, it is vital to make it easy for them by providing all the basic information upfront so that people know whether or not they are interested in your services or product.
What information should your business profile include?
Your profile should at least include the following:
- your email address
- your phone number
- the business’ website link
- the address of your business
- your working hours.
Additionally, it is also important to add a story, a profile picture, and a cover photo. The services you provide, your working hours and your price range.
2. GRAB YOUR AUDIENCE’S ATTENTION WITH YOUR POSTS
Facebook provides a platform for direct interaction with your audience. Regular posts allow businesses to engage with their customers, respond to inquiries, and build a community around the brand.
The whole point of being part of a social media page is social interaction! You will need to win over loyal followers by constantly posting content about your business and engaging with them. It is not necessary to make a post on a daily basis, but rather two or three times a week is good enough. However, you do need to learn a few basic tweaks about how to make your posts attractive and convincing. Tools like Canva can help a lot with your designs if you are an amateur.
Here are 3 things that you can do to grab your audience’s attention:
Post good quality images
Although you might not be a professional photographer, the presentation of your posted pictures counts a lot in the eyes of the viewers. You need to make sure that the pictures you add have the best possible quality. Additionally, you can add a small text in the picture, if this is necessary, in order to highlight the picture itself.
Create contests – motivate your audience
3. USE FACEBOOK INSIGHTS
Facebook offers a valuable function which gives you feedback and exact calculations on the progress of each action you make in your page. By visiting the ‘Insights’ section you can see the number of engagements of each post you made, the number of visitors you had, who followed you and many more. This is extremely useful information for your marketing strategy, as it will provide you with guidelines for getting better results.
Firstly, you need to study the behavior of your audience. Through the insights of your posts, you can see which ones are more likable than others and which are the most suitable time and days to make your posts. Additionally, you also need to study the strategy of your competitors. You can see, for example, what kind of engagement they have with their audience, the number of likes they receive, and learn some helpful ‘moves’ from them.
BE YOUR OWN MARKETING ADVISOR
Starting up a business, either as a company or as an individual, is never that easy! The most difficult part is to launch it over the rooftop and make it soar. To achieve this you will need all the help you can get, to take every possible step in order to boost your business. Using Facebook is a reachable and cost-free means with which you can promote your business on your own. In case you wish to raise your business to the next level you can always seek help from an expert, an individual or an agency.
The average cost of hiring a professional social media marketing consultant in Cyprus varies from €100 – €500 per month. At Mindlab the price range is €100 – €250, depending on the services you may add in your package.
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