Cyprus Samaritans is a nonprofit organization dedicated to providing emotional support to individuals in distress, focusing on mental health and well-being. They offer a confidential helpline and volunteer-based support services.

Cyprus Samaritans faced challenges in raising awareness about their services and increasing volunteer engagement and donations, crucial for sustaining their operations.

We developed a comprehensive digital marketing strategy to enhance Cyprus Samaritans’ online presence. This included a  web design revamp, targeted social media campaigns, and search engine optimization process to improve search engine visibility.

• Increase awareness of Cyprus Samaritans’ services.
• Boost volunteer recruitment for call centers & thrift shops.
• Enhance online donations.
• Improve overall engagement on digital platforms.

• Website Redesign: Created a user-friendly and visually appealing website to highlight their services and impact.
• SEO audit: Implemented SEO best practices to ensure the website ranks higher on search engines.
• Social Media Campaigns: Launched targeted campaigns on platforms like Facebook, Instagram.
• Content Marketing: Developed compelling content, including blog posts, tips for mental health and videos.
• Non SM related Marketing: Events hosting & Radio Spots.

• Limited Budget: Ensuring maximum impact with minimal financial resources.
• Stigma Around Mental Health: Overcoming societal stigma to encourage open conversations and engagement.
• Volunteer Recruitment: Attracting committed volunteers in a small, localized community.

• Increased Awareness: Significant growth in website traffic and social media followers.
• Higher Engagement Rates: Improved interaction rates across social media platforms.

Mindlab aims to continue supporting Cyprus Samaritans by leveraging advanced digital marketing services, tools and strategies. We plan to:

• Expand Outreach: Utilize more diverse channels to reach untapped audiences.
• Enhance Analytics: Implement deeper analytics to track campaign effectiveness and adjust strategies in real-time.
• Innovate Engagement: Introduce new content formats and interactive elements to keep the community engaged and informed.