Cyprus Samaritans is a nonprofit organization dedicated to providing emotional support to individuals in distress, focusing on mental health and well-being. They offer a confidential helpline and volunteer-based support services.
Client Problem:
Cyprus Samaritans faced challenges in raising awareness about their services and increasing volunteer engagement and donations, crucial for sustaining their operations.
Our Solution:
We developed a comprehensive digital marketing strategy to enhance Cyprus Samaritans’ online presence. This included a web design revamp, targeted social media campaigns, and search engine optimization process to improve search engine visibility.
Our Objectives:
Increase awareness of Cyprus Samaritans’ services.
Boost volunteer recruitment for call centers & thrift shops.
Enhance online donations.
Improve overall engagement on digital platforms.
Our team’s marketing strategy:
Website Redesign: Created a user-friendly and visually appealing website to highlight their services and impact.
SEO audit: Implemented SEO best practices to ensure the website ranks higher on search engines.
Social Media Campaigns: Launched targeted campaigns on platforms like Facebook, Instagram.
Content Marketing: Developed compelling content, including blog posts, tips for mental health and videos.
Non SM related Marketing: Events hosting & Radio Spots.
Challenges faced:
Limited Budget: Ensuring maximum impact with minimal financial resources.
Stigma Around Mental Health: Overcoming societal stigma to encourage open conversations and engagement.
Volunteer Recruitment: Attracting committed volunteers in a small, localized community.
Results:
Increased Awareness: Significant growth in website traffic and social media followers.
Higher Engagement Rates: Improved interaction rates across social media platforms.
Mindlab’s vision for the future:
Mindlab aims to continue supporting Cyprus Samaritans by leveraging advanced digital marketing services, tools and strategies. We plan to:
Expand Outreach: Utilize more diverse channels to reach untapped audiences.
Enhance Analytics: Implement deeper analytics to track campaign effectiveness and adjust strategies in real-time.
Innovate Engagement: Introduce new content formats and interactive elements to keep the community engaged and informed.
