Home 9 CASE STUDIES 9 ToyBox
ToyBox
Package redesign
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Client Profile:
ToyBox is a groundbreaking startup, dedicated to revolutionizing the adult lifestyle industry. ToyBox envisions a world where everyone feels empowered to explore their desires openly and without judgment. Their goal is to provide a safe and welcoming space for individuals to discover high-quality, carefully curated adult toys that enhance their intimate experiences. With a curated selection of toys, we ensure that there’s something for everyone.
Client Problem:
ToyBox wants to redesign their packaging boxes as well as create new designs to promote new toys.
Our Solution:
- Redesigned Box Packaging:
- Conducted thorough research into current market trends and consumer preferences in adult product packaging.
- Collaborated closely with the ToyBox team to understand their brand identity, values, and target audience.
- Developed multiple design concepts, exploring various color schemes, typography, and imagery to create visually appealing packaging that reflects ToyBox’s brand personality.
- We incorporated feedback from ToyBox stakeholders to refine and finalize the design direction.
- Created detailed mock-ups and prototypes to visualize the proposed packaging designs in real-world scenarios.
- New Design Elements:
- Introduced fresh design elements and visual motifs to differentiate ToyBox packaging from competitors and capture the attention of consumers.
- Implemented modern and sophisticated aesthetics to align with ToyBox’s brand positioning as a premium provider of adult products.
- Utilized high-quality imagery and graphics to showcase the features and benefits of the enclosed products effectively.
- Ensured consistency in design across all packaging variants to maintain brand coherence and recognition.
- Integration of Barcodes and QR Codes:
- Strategically incorporate barcodes and QR codes into the packaging design to facilitate efficient inventory management and product tracking.
- Ensured proper placement of barcodes and QR codes for easy scanning and readability by retailers and logistics partners.
- Customized the design of barcodes and QR codes to blend seamlessly with the overall aesthetic of the packaging while maintaining functionality.
- Conducted thorough testing to verify the accuracy and functionality of barcodes and QR codes before finalizing the packaging design.
- Quality Assurance and Compliance:
- Adhered to industry standards and regulations governing the design and labeling of adult product packaging.
- Conducted quality assurance checks to ensure that the final packaging designs meet ToyBox’s specifications and requirements.
- Collaborated with printing and manufacturing partners to ensure the accurate reproduction of the designs on packaging materials.
- Provided ongoing support and assistance to ToyBox throughout the production process to address any issues or concerns promptly.
- Delivery of Finalized Packaging Designs:
- Delivered comprehensive design files and specifications to ToyBox for seamless integration into their manufacturing and distribution processes.
- Provided guidance and recommendations on printing techniques, materials, and finishes to optimize the visual impact and durability of the packaging.
- Offered post-launch support and assistance to ToyBox to address any additional design needs or modifications as they arise.
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