It is more than obvious that Social media has changed the way that marketers and business owners spend their time and their budgets. However, it is no longer enough just to “do social media”.

Marketing and social media are not two separate disciplines. Social networks are just some of the marketing tools that need to be a unified part of your marketing plan.

The goal is how best to use social media in marketing your business and accomplish your target.

Social media marketing is using social media in a strategic way in depending on the channels you use to sell your products or services. Various targets may be to drive traffic to an online shop or push clients to a sales meeting. Social media is one of the ways of achieving these goals. Sometimes you are unlikely to sell directly through social media, but it is one of the most effective ways to generate leads.

If you can’t decide which Social media suits best to your business just think where your potential customers are. Use one, or many, channels depending on the lifestyle of your audience.

If you are not sure you can keep up, use fewer and use them well rather than trying to do too much and fail. You may have your own favorites; make sure that you are using those that are best suited to your potential clients and not you.