Using Online Marketing to Create Awareness

Feb 10, 2017 | Digital Blog


To do business with any company, you need to have heard of them, you need to understand what do they do, then you need to find out if what they do is what you want. Awareness is the first part of the process and the internet is a great place to start.

If you own a business you also want people to hear about you.

Marketing Basics: You need to know who your potentials clients are and where they are likely to be.

If your message isn’t extremely catchy and memorable, and you don’t have a great budget, you need to take at least four mentions before your business stuck in your target audience’s head. Make sure you are everywhere they look and say the same thing several times. Think about how many times you have to see a TV advert before you remember who it’s for. Shout out us loud and as many times as you can your company’s message.

The most effective online marketing tools to use to generate awareness are:

Social Media

Social media is valuable to every company wants to raise its profile. Choose your route based on what you already know about your audience. Keep a regular presence and share interesting, useful, entertaining information. The more valuable your content is, the more likely other people share it, and the more your awareness will grow.

Your choice of media is the key to your success. Online advertising has the benefit of very clever targeting, so you can get as much as possible out of your budget with minimum waste.
Search Engines

ooking for something online? So what do you do? You Google it. Everyone does the same so make sure Google finds your content through effective Search Engine Optimisation. The better your content, the more likely it is to be shared and linked to by other people and that tells Google to push it higher to their rankings.

Public Relations

Business’ PR is not only an offline marketing tool. It may sound surprising but some only exist online. The benefits of PR are well known. The third party push that comes from editorial coverage such as blogs, magazines or a Facebook post is unbeatable. When your coverage is online it’s even easier to share and reuse, so try to get the most out of any press publicity.

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