We work with WordPress to create diverse platforms that allow you to manage your content and modify your websites to reflect your growing business.
What are the Benefits of WordPress Development?
Ease of Use
WordPress is a straightforward platform that is easy to use, making the management of your website simple for small business owners and enterprise businesses alike. Its uncomplicated design allows you to spend more time focusing on the content that goes on your website or blog, rather than worrying about how it is going to be formatted. Your WordPress page requires little to no previous technical knowledge in order to regularly manage content and modify various features as your company evolves. Powering 24% of the internet, millions of people visit pages hosted by WordPress each month, and its diverse audience could make it the perfect CMS platform to help grow your business online.
Our developers will work with you to create a custom design to fit the unique style and essence of your brand. WordPress pages span across a diverse number of industries and are published in 120 different languages, making customization to fit your market a simple process. WordPress also allows you to seamlessly integrate a blog into your website, making all of your online efforts accessible in one location. As a full-service digital agency, we can help you build a custom experience that audiences will only be able to associate with your company. The personality behind your business can be highlighted through the one-of-a-kind design your visitors see in your website.
The coding used in WordPress is streamlined and consistent. This is optimal for search engines to be able to easily read and index any piece of content that you add to your site. Our agency can work with you to determine which targeting opportunities would be the best fit for your business, and execute these efforts through the content throughout your website. Each page you create can be optimized to target a specific word or phrase through title tags, meta descriptions, and other features that are clearly defined through the WordPress content management system. Optimizing your website for search and providing visitors with a positive experience will result in your business receiving more relevant traffic, ranking higher than competitors, and getting discovered by qualified visitors.
Increase Brand Awareness
Regularly creating new content that addresses topics within your industry will make your business stand out as a thought leader amongst other companies in the market. WordPress allows you to share your opinion and create compelling content that will build your brand’s reputation with potential customers. It provides your business with the opportunity to start discussions, moderate which comments and responses can be public, and authorize multiple people to have administrative capabilities. Creating and maintaining your position as an active member of your industry will generate traction for your website, and increase awareness surrounding your brand.
Having a website that is optimized for mobile is an essential part of your digital marketing efforts. Individuals who are commuting, traveling, or even relaxing at home are doing most of their reading on their phones and tablets. WordPress has an automatic responsive design that customizes your website to fit the screen of whatever device it is being viewed on. This includes both iOS and Android compatibility. Having this flexibility alleviates the need to build a new website strictly for mobile platforms, but still makes your business and your content accessible to the largest number or people. It configures your website appropriately and efficiently to benefit both you and your audience.