Search Engine Optimization

 

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.

SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

PHASE 1 – DISCOVERY

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.


PROJECT BRIEF

Define client information & business goals along with all required information to properly complete discovery process.

KEYWORD RESEARCH

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

IA OVERVIEW

Produce suggestions for improving site performance based on user experience and navigation.

SEO AUDIT

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

COMPETITIVE ANALYSIS

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

PHASE 2 – STRATEGY

Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.


ON-SITE STRATEGY

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

OFF-SITE STRATEGY

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

CONTENT STRATEGY

Create schedule of content for the website, outreach campaigns, press releases, and social media.

MEASUREMENT PLANNING

Document measurable short-term and long-term goals to evaluate campaign performance.

PHASE 3  – ON-SITE OPTIMIZATION

Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.


CONTENT IMPLEMENTATION

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

TECHNICAL IMPLEMENTATION

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

PHASE 4 – CONTENT MARKETING

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.


CONTENT CREATION

Regularly create quality content based on the Content Strategy.

PUBLIC RELATIONS (OPTIONAL – EXTRA COST)

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website.

INFLUENCER OUTREACH

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.

SOCIAL MEDIA (OPTIONAL – EXTRA COST)

Encourage audiences to share and discuss content related to a client’s business.

PHASE 5 – ANALYSIS & REPORTING

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.


MONTHLY PERFORMANCE REPORT

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.

QUARTERLY REVIEW

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.