Increase relevant traffic to your website through paid search engine advertising
Google Ads Process
Our Google Ads marketing process allows us to create a campaign that is specifically built with your business goals in mind
PHASE 1 – DISCOVERY
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete the discovery process:
- 1 Analytics
- 2 Budget
- 3 Business Goals
- 4 Campaign Login Credentials
- 5 Audience
- 6 Geographic Location
Create a baseline for current website google ads performance based on analytics, landing pages, and current campaign statistics.
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the AdWords Audit.
Define competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk.
PHASE 2 – STRATEGY
Create a comprehensive Google Ads marketing strategy and project plan that clearly outlines deliverables and measurable goals.
Paid Search Strategy
Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget.
Document measurable short-term and long-term goals to evaluate campaign performance.
PHASE 3 – Landing Page Creation & Campaign Setup
Implement landing page recommendations from the Google Ads Strategy through development or collaboration with the client.
Landing Page Design (optional)
Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns.
Landing Page Implementation
Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized.
Create or edit existing campaigns based on the Paid Search Strategy.
PHASE 4 – Optimize
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).
PHASE 5 – ANALYSIS & REPORTING
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report
Document the current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Comprehensive overview of google ads campaign and adjustments to the project plan based on the results achieved.