Communication Strategy Services
By doing so, we are able to offer a SWOT analysis that will help us see the client’s exact positioning in terms of communication, and determine a detailed roadmap leading to specific goals.
This will lead to a robust strategy plan covering all communication Touch Points, including External (Corporate Responsibility, Media Relations, Public Relations), as well as Internal Communication, while incorporating a fully-integrated Traditional and Digital toolkit.
In an ever changing corporate, political and social landscape which is subject to major global developments, we are able to help clients to stand up to any challenge, avoiding or minimizing any major crisis, and dealing with any challenging situation that may jeopardize their Reputation.
The Media, Traditional and Social, are the first point of communication with a company’s target audiences. It is therefore imperative to be well-prepared in dealing with these audiences, in every respect. For this reason, we are able to train a company’s designated spokesperson on do’s and don’ts when dealing with each communication channel. Also, we provide easy to follow guidelines that will give a common response plan for every employee and executive, who may be an unofficial spokesperson through their own Social Media Assets.
We are in the position to help our clients build such a tailor-made toolkit, that will include everything, from a Crisis Action Plan, a Crisis Manual, and Crisis Training, all the way to simulating an actual crisis in real time, and evaluating it’s handling.
Online Reputation Management
As crises and issues, today, are primarily driven by Social Communities, an entirely different toolbox, should include Online Reputation Management. This sees the creation of a line of actions and assets that should be used in the case of a crisis. It is a “weapon” used only when absolutely necessary, but it is the most impactful one as such.