What is SEO?
Digital Marketing Agency

What is SEO?

 

Loooong story…short!

SEO or Search Engine Optimisation a name given to the activity that attempts to improve search engine rankings. In search results, Google displays links to pages it considers relevant and authoritative.

Authoritative is mostly measured by analysing the number and quality of links from other web pages. In simple terms, your web page has the potential to rank in Google since other web pages link to them.

Great Content encourages people to link to your page and shows Google your pages are interesting and authoritative. This leads to search engine success because Google wants to show interesting and authoritative pages in its search results. It’s straight forward! SEO or Search Engine Optimisation is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

Do your homework and find out what kind of content potential customers are searching for. Create a great website, create lots of content people need and ease them to share it. Do this again and again and you will start to see your website traffic increase.